More than ever before, consumers want to invest in “socially responsible,” “sustainable” or ESG funds.

But how sustainable are these funds, really? How can advisors steer their clients towards the most suitable products? And how can financial advisors and consumers alike navigate the maze of “sustainable” products on the market?

2° Investing Initiative developed the online platform, MyFairMoney, to provide transparent, impartial information for retail investors looking to marry their sustainability preferences with personal investment decisions. Available in English, French, and German, MyFairMoney is among the first solutions in Europe incorporating multi-data inputs into its analysis of around 9,000 European funds on the platform whilst remaining 100% non-profit.

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The platform remedies the information asymmetry plaguing investors concerned by global issues surrounding sustainability, climate change and social justice through operationalizing their savings and investments. Despite increasing opportunities for consumers to invest in green financial products, an abundance of sustainability labels and often misleading ESG marketing can make it difficult for investors to judge complex investment products according to individual sustainability aspects.

In order to combat this disparity in inputs/outputs, the MyFairMoney platform enables users to make informed choices as to where their money goes. As an independent, non-commercial platform that informs personal investment decisions, MyFairMoney develops a sustainability profile with users in order to ascertain their key priorities, and uses a Paris compatibility score to measure the plethora of funds available on the platform against the Paris Climate Agreement.

The platform operates using three key pillars:

  1. Interested investors can find out more about sustainable investment on the MyFairMoney website, which is informed by 2DII’s market leading research in the development of climate metrics.
  2. With the help of a questionnaire, investors can determine their personal sustainability profile, which can form the basis of an advisory discussion with a financial advisor.
  3. The extensive fund database contains around 9,000 European funds and can provide detailed information

About our funders: MyFairMoney has received funding from ADEME; from the European Union’s LIFE Programme under Grant Agreement LIFE18IPC/FR/000010 A.F.F.A.P; from the Life NGO Programme of the European Union under grant number LIFE20 NGO/SGA/DE/200040; from the European Union’s H2020 research and innovation programme under grant agreement no. 894345; and from Climate-KIC.


Related resources

2DII today announced it is transferring stewardship of the Paris Agreement Capital Transition Assessment (PACTA) to RMI, formerly Rocky Mountain Institute. PACTA measures financial portfolios' alignment with various climate scenarios, including those consistent with the Paris Agreement. Under RMI’s stewardship, PACTA will remain a free, independent, open-source methodology and tool, and will continue to provide the financial and supervisory community with forward-looking, science-based scenario analysis to help users make climate-aligned financing decisions. RMI will invest in scaling up PACTA’s usability and applicability in day-to-day investment decisions as well as reporting requirements.

Access the full press release here: the coming weeks, we will update this website with additional information. For now, please note that all contact information remains unchanged.